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If one group of share holders are looking forward to the 2010 Football World Cup it's Ladbrokes.  They are the worlds largest and oldest bookmaker.  But in recent times their share price does not reflect the successful history this company has had.  With their financial results looming Share Holders are looking concerned at the low share price.  £1.49 at the time of writing.  Over the past 12 months the Ladbrokes Share Price has managed once to hop above the £2.00 mark but quickly returned to the £1.40 - £1.60 range.  One event is getting share holders talking about a price increase and that is the 2010 Football World Cup.  Ladbrokes Share prices do seem to rise around a World Cup due to the flurry of betting around this massive tournament.  At the time of the last World Cup the Ladbrokes share price continued to rise till the end of the year.  Whether such fortune will happen this year remains to be seen.  William Hill, Ladbrokes biggest rival, saw a recent climb of 6.2% following a healthy update.

Ladbrokes are better positioned in this World Cup as their online betting and bet in play facilities give punters lots more options during the games also Ladbrokes are taking bets much more globally.   Given that it is a name you can trust their online betting presence will make a huge difference for them this year.  In an effort to reduce costs, Ladbrokes has shifted most of its online Operation to Gibraltar where the tax saving they make will be huge.

Currently Ladbrokes are increasing their Casino ranks with a special £50 no deposit bonus.  All you have to do is register an account by clicking here and you are given £50 immediately to play with in their online casino.  T&C apply.