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Casino Gaming On The Move


Chip Leatherby

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Casino gaming on the move

According to recent research by UK market research company Mintel, the number of Americans using online casinos is increasing. According to the survey, 12% of US adults have visited an online casino or gambling website in the past 12 months. The majority of users were men; in the past year men visited online gaming sites five times compared to only once for women.

However, despite claims that online gambling could increase gambling addiction and lead to financial problems, the Mintel research found that 55% of respondents expect to lose when they gamble – so why do it then? Because it is for fun and recreational purposes only, it’s not seen as an addiction or as a way out of a problem.

 What we’re likely to see as ease of access increases through the internet, is more and more people being drawn into the thrill of playing casino style games for pleasure, rather than financial gain. In the UK, smartphones are allowing people to access online casinos from their mobile handsets. As most people’s schedules are pretty hectic and we waste so much time commuting, this could fill the boredom of sitting on the commuter train aimlessly looking out the window.

Increasing numbers of online gaming sites are implementing technology which allows users to play from their mobile phones. 2010 is going to see the release of even more smartphones, most notably from Google and Microsoft, so more and more people can get connected and get gaming than ever before.

In the first two months of 2010, the number of bets made using a mobile phone increased by 18%. As smartphone use increases then this number is going to explode in 2010, changing the way we play games online. Now that there are websites advising people on the safest sites and those with the best rewards more people overall are going to give online gaming a try.

UK-based website 32Red offer online casino games which are available to play from the comfort of your own home or on the move, through your mobile. If this technology works in the UK, it is only a matter of time before US smartphone users cotton on to the trend.

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